Fundamental theories and concepts for understanding how business is done in Europe, linked to the current European business environment through a range of up-to-date case studies and examples.
This book provides academics, trainers and supervisors worldwide the tools to effectively support doctoral students in the assessment process.
This book provides academics, trainers and supervisors worldwide the tools to effectively support doctoral students in the assessment process.
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
A very practical guide teaching students everything they need to know to successfully apply theory, methods and approaches in real-life practice.
Written by an experienced and multidisciplinary team, and supported by a wide range of case studies, activities, further... Læs mere
Challenging readers to move beyond the formality and idealized settings of conventional methods teaching, this book offers frank, practical advice designed to empower students and researchers working in the real world.
With brand new chapters on ethics and mixed methods, this indispensable guide continues to provide readers with everything they need to develop effective and successful research proposals.
Written by an experienced and multidisciplinary team, and supported by a wide range of case studies, activities, further... Læs mere