Written by more than 10 expert contributors, this book helps students find their starting point with qualitative analysis. Exploring key concepts as well as how to put approaches into practice, it ensures they are equipped to make good methodological decisions.
Written by more than 10 expert contributors, this book helps students find their starting point with qualitative analysis. Exploring key concepts as well as how to put approaches into practice, it ensures they are equipped to make good methodological decisions.
A concise, reader-friendly Marcoms textbook with updated content on digital marketing, AI and social media.
A concise, reader-friendly Marcoms textbook with updated content on digital marketing, AI and social media.