Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
Going beyond a general introduction to offer a hands-on guide, Participatory Research empowers students to feel confident understanding and applying participatory methods to their research projects.
Going beyond a general introduction to offer a hands-on guide, Participatory Research empowers students to feel confident understanding and applying participatory methods to their research projects.
Sharp and focused, this book provides the need-to-know information on how to design and implement a good, high-quality research project.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing... Læs mere
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing... Læs mere
A timely and provocative exploration of contemporary political communication from a world-leading author team. In an age of "fake... Læs mere
A timely and provocative exploration of contemporary political communication from a world-leading author team. In an age of "fake... Læs mere
‘The Roger Federer, the Tiger Woods, the Usain Bolt of all books about the psychology of sport, packed with insight and wisdom' - Brian Viner, Sports writer and author of Pelé, Ali, Lillee, and Me
‘The Roger Federer, the Tiger Woods, the Usain Bolt of all books about the psychology of sport, packed with insight and wisdom' - Brian Viner, Sports writer and author of Pelé, Ali, Lillee, and Me
Media and Communication traces the historical development of media and communication studies in the 20th century, forming an invaluable resource for students across the discipline as well as cultural studies and sociology.