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The New Marketing: How to Win in the Digital Age

(Bog, Hardback, Engelsk)
Forfattere: Cheryl Burgess, Mark Burgess
The New Marketing: How to Win in the Digital Age
Forlag: SAGE Publications Ltd

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Beskrivelse

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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Alle detaljer

Forlag SAGE Publications Ltd
Forfattere Cheryl Burgess, Mark Burgess
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 25-08-2020
Første udgivelsesår 2020
Originalsprog United Kingdom
Sideantal 288
Indbinding Hardback
Forlag SAGE Publications Ltd
Sideoplysninger 288 pages
Mål 175 x 248 x 25
ISBN-13 / EAN-13 9781526490117