Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.

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Alle detaljer

Forlag Elsevier Science & Technology
Forfatter Eric Benjamin (Editor Seufert
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 08-03-2014
Første udgivelsesår 2014
Serie The Savvy Manager's Guides
Illustrationer 15 illustrations; Illustrations, unspecified
Originalsprog United States
Sideantal 254
Indbinding Paperback / softback
Forlag Elsevier Science & Technology
Sideoplysninger 254 pages
Mål 189 x 232 x 13
ISBN-13 / EAN-13 9780124166905