Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Win... (Engelsk) af Diana Derval
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Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

(Engelsk)
Forfatter: Diana Derval
Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
Forlag: Springer International Publishing AG

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The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).

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Forlag Springer International Publishing AG
Forfatter Diana Derval
Format Multiple-component retail product
Sprog Engelsk
Udgave 2023 ed.
Udgivelsesdato 25-05-2023
Første udgivelsesår 2023
Serie Business Guides on the Go
Illustrationer 36 Illustrations, color; XXIV, 118 p. 36 illus. in color. Book + Online Course.
Originalsprog Switzerland
Sideantal 118
Indbinding Multiple-component retail product
Forlag Springer International Publishing AG
Sideoplysninger 118 pages, 36 Illustrations, color; XXIV, 118 p. 36 illus. in color. Book + Online Course.
Mål 210 x 148
ISBN-13 / EAN-13 9783031258220