Frugal Innovation and the New Product Development Process: Insights from Indonesia
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367662684
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Beskrivelse
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.
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| Forlag | Taylor & Francis Ltd |
| Forfattere | Stephanie B.M. (Swinburne University of Technology Cadeddu, Jerome D. (Swinburne University Donovan, Cheree (Swinburne University of Technology Topple, Gerrit A. (RMIT University de Waal, Eryadi K. (Swinburne University of Technology Masli |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-09-2020 |
| Første udgivelsesår | 2020 |
| Serie | Routledge Advances in Management and Business Studies |
| Originalsprog | United Kingdom |
| Sideantal | 270 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 270 pages |
| Mål | 155 x 233 x 21 |
| ISBN-13 / EAN-13 | 9780367662684 |