Fundamentals of Business Marketing Research (Bog, Paperback / softback, Engelsk) af Richard E Plank

Fundamentals of Business Marketing Research

(Bog, Paperback / softback, Engelsk)
Forfattere: Richard E Plank, David A Reid, J David Lichtenthal

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Beskrivelse

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on ?Business Marketing: A Twenty Year Review,? a thorough study of industrial/business research from 1978-1997 with critical commenta

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere Richard E Plank, David A Reid, J David Lichtenthal
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-12-2003
Første udgivelsesår 2003
Originalsprog United States
Sideantal 312
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 312 pages
Mål 210 x 148
ISBN-13 / EAN-13 9780789023124