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Forventes på lager: 18-12-2003
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on ?Business Marketing: A Twenty Year Review,? a thorough study of industrial/business research from 1978-1997 with critical commenta
| Forlag | Taylor & Francis Inc |
| Forfattere | Richard E Plank, David A Reid, J David Lichtenthal |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 18-12-2003 |
| Første udgivelsesår | 2003 |
| Originalsprog | United States |
| Sideantal | 312 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 312 pages |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9780789023124 |