Bemærk: Kan ikke leveres før jul.
Forventes på lager: 08-12-2004
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user- oriented perspective which aides the student to evaluate the research presented to them.
| Forlag | SAGE Publications Inc |
| Forfattere | Scott M. Smith, Gerald S. Albaum |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 08-12-2004 |
| Første udgivelsesår | 2004 |
| Originalsprog | United States |
| Sideantal | 896 |
| Indbinding | Hardback |
| Forlag | SAGE Publications Inc |
| Sideoplysninger | 896 pages |
| Mål | 235 x 195 x 60 |
| ISBN-13 / EAN-13 | 9780761988526 |