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Fundamentals of Marketing

(Bog, Paperback / softback, Engelsk)
Forfatter: Marilyn Stone
Fundamentals of Marketing
Forlag: Taylor & Francis Ltd

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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industrial and consumer sectors.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Marilyn Stone
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 21-12-2006
Første udgivelsesår 2006
Illustrationer 47 Tables, black and white; 58 Line drawings, black and white; 2 Halftones, black and white; 60 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 512
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 512 pages, 47 Tables, black and white; 58 Line drawings, black and white; 2 Halftones, black and whi
Mål 245 x 186 x 31
ISBN-13 / EAN-13 9780415370974