Generation Z Marketing and Management in Tourism and Hospitality: The Future of the I... (Bog, Hardback, Engelsk)
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Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

(Bog, Hardback, Engelsk)
Forlag: Springer Nature Switzerland AG

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Beskrivelse

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 25-05-2021
Første udgivelsesår 2021
Illustrationer 7 Illustrations, color; 3 Illustrations, black and white
Fagredaktør Nikolaos Stylos, Roya Rahimi, Bendegul Okumus, Sarah Williams
Originalsprog Switzerland
Sideantal 332
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 332 pages, 7 Illustrations, color; 3 Illustrations, black and white
Mål 156 x 221 x 28
ISBN-13 / EAN-13 9783030706944