George Gallup in Hollywood
(Bog, Paperback / softback, Engelsk)
Forlag:
Columbia University Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780231121330
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Beskrivelse
George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s.
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Alle detaljer
| Forlag | Columbia University Press |
| Forfatter | Susan (University of Notre Dame) Ohmer |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 07-11-2006 |
| Første udgivelsesår | 2006 |
| Serie | Film and Culture Series |
| Illustrationer | 16 photographs |
| Originalsprog | United States |
| Sideantal | 304 |
| Indbinding | Paperback / softback |
| Forlag | Columbia University Press |
| Sideoplysninger | 304 pages, 16 photographs |
| ISBN-13 / EAN-13 | 9780231121330 |