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Global Branding and Country of Origin: Creativity and Passion

(Bog, Paperback / softback, Engelsk)
Global Branding and Country of Origin: Creativity and Passion
Forlag: Taylor & Francis Ltd

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Beskrivelse

This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-09-2018
Første udgivelsesår 2018
Illustrationer 7 Line drawings, black and white
Fagredaktør Gaetano (University of Florence Aiello, Raffaele (University of Florence Donvito, Tiziano (Ca' Foscari University Venice Vescovi
Originalsprog United Kingdom
Sideantal 132
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 132 pages, 7 Line drawings, black and white
Mål 176 x 245 x 11
ISBN-13 / EAN-13 9781138379428