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Global Brands: The Evolution of Multinationals in Alcoholic Beverages

(Bog, Paperback / softback, Engelsk)
Forfatter: Teresa da Silva (University of Oxford) Lopes
Global Brands: The Evolution of Multinationals in Alcoholic Beverages
Forlag: Cambridge University Press

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Beskrivelse

Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Teresa da Silva (University of Oxford) Lopes
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-09-2013
Første udgivelsesår 2013
Serie Cambridge Studies in the Emergence of Global Enterprise
Illustrationer 21 Tables, unspecified
Originalsprog United Kingdom
Sideantal 348
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 348 pages, 21 Tables, unspecified
Mål 230 x 154 x 23
ISBN-13 / EAN-13 9781107669734