Globalisation and Advertising in Emerging Economies: Brazil, Russia, India and China (Bog, Paperback / softback, Engelsk)
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Globalisation and Advertising in Emerging Economies: Brazil, Russia, India and China

(Bog, Paperback / softback, Engelsk)
Forfatter: Lynne (Massey University Ciochetto
Globalisation and Advertising in Emerging Economies: Brazil, Russia, India and China
Forlag: Taylor & Francis Ltd

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Beskrivelse

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Lynne (Massey University Ciochetto
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 10-01-2014
Første udgivelsesår 2014
Serie Routledge Studies in International Business and the World Economy
Illustrationer 17 Tables, black and white; 20 Halftones, black and white; 20 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 200
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 200 pages, 17 Tables, black and white; 20 Halftones, black and white; 20 Illustrations, black and wh
Mål 234 x 156 x 16
ISBN-13 / EAN-13 9781138014213