Glocal Pharma: International Brands and the Imagination of Local Masculinity (Bog, Hardback, Engelsk) af Ericka Johnson

Glocal Pharma: International Brands and the Imagination of Local Masculinity

(Bog, Hardback, Engelsk)
Forfattere: Ericka Johnson, Ebba Sjogren, Cecilia Asberg

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Beskrivelse

Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Ericka Johnson, Ebba Sjogren, Cecilia Asberg
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-05-2016
Første udgivelsesår 2016
Serie Global Connections
Originalsprog United Kingdom
Sideantal 126
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 126 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781472481634