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Green Advertising and the Reluctant Consumer

(Bog, Hardback, Engelsk)
Green Advertising and the Reluctant Consumer
Forlag: Taylor & Francis Ltd

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Beskrivelse

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 18-07-2014
Første udgivelsesår 2014
Illustrationer 24 Line drawings, black and white; 6 Halftones, black and white
Fagredaktør Kim (University of Oregan Sheehan, Lucy (University of Texas at Austin Atkinson
Originalsprog United Kingdom
Sideantal 146
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 146 pages, 24 Line drawings, black and white; 6 Halftones, black and white
Mål 276 x 219
ISBN-13 / EAN-13 9781138016545