Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Inn... (Bog, Paperback / softback, Engelsk)
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Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

(Bog, Paperback / softback, Engelsk)
Forfattere: Oliver Errichiello, Arnd Zschiesche
Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
Forlag: Springer

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The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.

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Alle detaljer

Forlag Springer
Forfattere Oliver Errichiello, Arnd Zschiesche
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2022
Udgivelsesdato 15-03-2022
Første udgivelsesår 2022
Illustrationer 16 Illustrations, black and white; XVII, 147 p. 16 illus.
Originalsprog Netherlands
Sideantal 147
Indbinding Paperback / softback
Forlag Springer
Sideoplysninger 147 pages, 16 Illustrations, black and white; XVII, 147 p. 16 illus.
Mål 234 x 156 x 16
ISBN-13 / EAN-13 9783658360597