Green Marketing in Emerging Economies: A Communications Perspective
(Bog, Hardback, Engelsk)
Forlag:
Springer Nature Switzerland AG
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783030825713
- Se flere detaljer ▼
Beskrivelse
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Springer Nature Switzerland AG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2022 ed. |
| Udgivelsesdato | 04-01-2022 |
| Første udgivelsesår | 2022 |
| Serie | Palgrave Studies of Marketing in Emerging Economies |
| Illustrationer | 24 Illustrations, black and white |
| Fagredaktør | Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayca Can Kirgiz |
| Originalsprog | Switzerland |
| Sideantal | 279 |
| Indbinding | Hardback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 279 pages, 24 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783030825713 |