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Green Marketing in Emerging Markets: Strategic and Operational Perspectives

(Bog, Hardback, Engelsk)
Forlag: Springer Nature Switzerland AG

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Beskrivelse

Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 18-08-2021
Første udgivelsesår 2021
Serie Palgrave Studies of Marketing in Emerging Economies
Illustrationer 10 Illustrations, color; 4 Illustrations, black and white
Fagredaktør Chipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji, Ayca Can Kirgiz
Originalsprog Switzerland
Sideantal 290
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 290 pages, 10 Illustrations, color; 4 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030740641