Greener Marketing: A Global Perspective on Greening Marketing Practice
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781874719144
- Se flere detaljer ▼
Beskrivelse
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-08-1992 |
| Første udgivelsesår | 1992 |
| Fagredaktør | Martin Charter, Michael Jay Polonsky |
| Originalsprog | United Kingdom |
| Sideantal | 432 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 432 pages |
| Mål | 159 x 347 x 26 |
| ISBN-13 / EAN-13 | 9781874719144 |