Greener Marketing: A Responsible Approach to Business
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781874719007
- Se flere detaljer ▼
Beskrivelse
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-07-1999 |
| Første udgivelsesår | 1999 |
| Fagredaktør | Martin Charter |
| Originalsprog | United Kingdom |
| Sideantal | 404 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 404 pages |
| Mål | 165 x 242 x 25 |
| ISBN-13 / EAN-13 | 9781874719007 |