Greenwashing Practices in Company Marketing Communications
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032902395
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Beskrivelse
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
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| Forlag | Taylor & Francis Ltd |
| Forfattere | Anita Proszowska, Malgorzata Budzanowska-Drzewiecka, Justyna Ostrowska, Magdalena Dolhasz |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 29-09-2025 |
| Første udgivelsesår | 2025 |
| Serie | Routledge Focus on Environment and Sustainability |
| Illustrationer | 7 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 132 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 132 pages, 7 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and |
| Mål | 216 x 138 |
| ISBN-13 / EAN-13 | 9781032902395 |