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Handbook of Brand Relationships

(Bog, Hardback, Engelsk)
Forfattere: Deborah J. MacInnis, C. Whan Park, Joseph W. Priester
Handbook of Brand Relationships
Forlag: Taylor & Francis Ltd

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Beskrivelse

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Deborah J. MacInnis, C. Whan Park, Joseph W. Priester
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 15-10-2009
Første udgivelsesår 2009
Illustrationer tables, figures, references, name index, subject index
Originalsprog United Kingdom
Sideantal 446
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 446 pages
Mål 254 x 178 x 31
ISBN-13 / EAN-13 9780765623577