Handbook of CRM: Achieving Excellence in Customer Management (Bog, Hardback, Engelsk) af Adrian Payne
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Handbook of CRM: Achieving Excellence in Customer Management

(Bog, Hardback, Engelsk)
Forfatter: Adrian Payne
Handbook of CRM: Achieving Excellence in Customer Management
Forlag: Taylor & Francis Ltd

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Beskrivelse

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Adrian Payne
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-10-2005
Første udgivelsesår 2005
Originalsprog United Kingdom
Sideantal 458
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 458 pages
Mål 240 x 166 x 31
ISBN-13 / EAN-13 9780750664370