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Handbook of Hospitality Marketing Management

(Bog, Hardback, Engelsk)
Handbook of Hospitality Marketing Management
Forlag: Taylor & Francis Ltd

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Beskrivelse

Packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's operations, this book provides fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-04-2008
Første udgivelsesår 2008
Fagredaktør Haemoon Oh
Originalsprog United Kingdom
Sideantal 574
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 574 pages
Mål 241 x 176 x 35
ISBN-13 / EAN-13 9780080450803