Handbook of Marketing
(Bog, Hardback, Engelsk)
Forlag:
SAGE Publications Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780761956822
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Beskrivelse
Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. It also shows us the link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us.
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Alle detaljer
| Forlag | SAGE Publications Inc |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 16-10-2002 |
| Første udgivelsesår | 2002 |
| Fagredaktør | Barton A. Weitz, Robin Wensley |
| Originalsprog | United States |
| Sideantal | 582 |
| Indbinding | Hardback |
| Forlag | SAGE Publications Inc |
| Sideoplysninger | 582 pages |
| Mål | 188 x 253 x 40 |
| ISBN-13 / EAN-13 | 9780761956822 |