Handbook of Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
SAGE Publications Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781412921206
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Beskrivelse
Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.
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Alle detaljer
| Forlag | SAGE Publications Inc |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 02-03-2006 |
| Første udgivelsesår | 2006 |
| Fagredaktør | Barton Weitz, Robin Wensley |
| Originalsprog | United States |
| Sideantal | 582 |
| Indbinding | Paperback / softback |
| Forlag | SAGE Publications Inc |
| Sideoplysninger | 582 pages |
| Mål | 243 x 175 x 34 |
| ISBN-13 / EAN-13 | 9781412921206 |