Handbook of Social Media Management: Value Chain and Business Models in Changing Medi... (Bog, Hardback, Engelsk)
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Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets

(Bog, Hardback, Engelsk)
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media.

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Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2014 ed.
Udgivelsesdato 07-06-2013
Første udgivelsesår 2013
Serie Media Business and Innovation
Illustrationer 47 Illustrations, color; 127 Illustrations, black and white; IX, 880 p. 174 illus., 47 illus. in color.
Fagredaktør Mike Friedrichsen, Wolfgang Muhl-Benninghaus
Originalsprog Germany
Sideantal 880
Indbinding Hardback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 880 pages, 47 Illustrations, color; 127 Illustrations, black and white; IX, 880 p. 174 illus., 47 il
Mål 239 x 181 x 53
ISBN-13 / EAN-13 9783642288968