Handbook of Tourist Behavior: Theory & Practice (Bog, Hardback, Engelsk)
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Handbook of Tourist Behavior: Theory & Practice

(Bog, Hardback, Engelsk)
Handbook of Tourist Behavior: Theory & Practice
Forlag: Taylor & Francis Ltd

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Beskrivelse

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 12-12-2008
Første udgivelsesår 2008
Serie Routledge Advances in Tourism
Illustrationer 15 Tables, black and white; 9 Line drawings, black and white; 4 Halftones, black and white; 13 Illustrations, black and white
Fagredaktør Metin Kozak, Alain (Namur University Decrop
Originalsprog United Kingdom
Sideantal 268
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 268 pages, 15 Tables, black and white; 9 Line drawings, black and white; 4 Halftones, black and whit
Mål 229 x 152
ISBN-13 / EAN-13 9780415993609