Handbook of Tourist Behavior: Theory & Practice
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780415542814
- Se flere detaljer ▼
Beskrivelse
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 23-02-2012 |
| Første udgivelsesår | 2012 |
| Serie | Routledge Advances in Tourism |
| Illustrationer | 15 Tables, black and white; 9 Line drawings, black and white; 4 Halftones, black and white; 13 Illustrations, black and white |
| Fagredaktør | Metin Kozak, Alain (Namur University Decrop |
| Originalsprog | United Kingdom |
| Sideantal | 268 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 268 pages, 15 Tables, black and white; 9 Line drawings, black and white; 4 Halftones, black and whit |
| Mål | 226 x 164 x 16 |
| ISBN-13 / EAN-13 | 9780415542814 |