Health Services Marketing: A Practitioner's Guide
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer-Verlag New York Inc.
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780387736044
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Beskrivelse
For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.
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| Forlag | Springer-Verlag New York Inc. |
| Forfatter | Richard K. Thomas |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 19-10-2007 |
| Første udgivelsesår | 2007 |
| Illustrationer | 58 Illustrations, black and white; XII, 164 p. 58 illus. |
| Originalsprog | United States |
| Sideantal | 164 |
| Indbinding | Paperback / softback |
| Forlag | Springer-Verlag New York Inc. |
| Sideoplysninger | 164 pages, 58 Illustrations, black and white; XII, 164 p. 58 illus. |
| Mål | 149 x 231 x 10 |
| ISBN-13 / EAN-13 | 9780387736044 |