For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.
-First edition by McGraw-Hill, 1998. -Textbook for courses on health administration and planning -Author is fairly well-known in the field.
It discusses health disparities and the social determinants of health and illness and provides new ways of moving forward towards a more sustainable... Læs mere
-First edition by McGraw-Hill, 1998. -Textbook for courses on health administration and planning -Author is fairly well-known in the field.
This textbook offers a comprehensive overview of applied demography by presenting both basic concepts and... Læs mere
This textbook offers a comprehensive overview of applied demography by presenting both basic concepts and... Læs mere
It discusses health disparities and the social determinants of health and illness and provides new ways of moving forward towards a more sustainable... Læs mere