Higher Education Marketing in Africa: Explorations into Student Choice
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer Nature Switzerland AG
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783030393816
- Se flere detaljer ▼
Beskrivelse
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.
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| Forlag | Springer Nature Switzerland AG |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2020 ed. |
| Udgivelsesdato | 21-05-2021 |
| Første udgivelsesår | 2021 |
| Illustrationer | 16 Illustrations, color; 9 Illustrations, black and white |
| Fagredaktør | Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson |
| Originalsprog | Switzerland |
| Sideantal | 419 |
| Indbinding | Paperback / softback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 419 pages, 16 Illustrations, color; 9 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783030393816 |