Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI wi... (Bog, Paperback / softback, Engelsk)

Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

(Bog, Paperback / softback, Engelsk)
Forfatter: Mu Hu



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Beskrivelse

Infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics.

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Alle detaljer

Forlag Business Expert Press
Forfatter Mu Hu
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-12-2019
Første udgivelsesår 2019
Originalsprog United States
Sideantal 242
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 242 pages
Mål 228 x 152 x 12
ISBN-13 / EAN-13 9781951527082