Hit Brands: How Music Builds Value for the World's Smartest Brands
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349444595
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Beskrivelse
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfattere | D. Jackson, R. Jankovich, E. Sheinkop |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2013 |
| Udgivelsesdato | 01-01-2013 |
| Første udgivelsesår | 2013 |
| Illustrationer | X, 201 p. |
| Originalsprog | United Kingdom |
| Sideantal | 201 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 201 pages, X, 201 p. |
| Mål | 203 x 127 |
| ISBN-13 / EAN-13 | 9781349444595 |