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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

(Bog, Hardback, Engelsk)
Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences
Forlag: Apple Academic Press Inc.

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Beskrivelse

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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Alle detaljer

Forlag Apple Academic Press Inc.
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 19-06-2017
Første udgivelsesår 2017
Serie Advances in Hospitality and Tourism
Illustrationer 32 Tables, black and white; 10 Illustrations, color; 5 Illustrations, black and white
Fagredaktør Vinnie Jauhari
Originalsprog Canada
Sideantal 360
Indbinding Hardback
Forlag Apple Academic Press Inc.
Sideoplysninger 360 pages, 32 Tables, black and white; 10 Illustrations, color; 5 Illustrations, black and white
Mål 158 x 235 x 24
ISBN-13 / EAN-13 9781771883788