How Creating Customer Value Makes You a Great Executive (Bog, Paperback / softback, Engelsk) af Gautam Mahajan

How Creating Customer Value Makes You a Great Executive

(Bog, Paperback / softback, Engelsk)
Forfatter: Gautam Mahajan



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Beskrivelse

Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created.

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Alle detaljer

Forlag Business Expert Press
Forfatter Gautam Mahajan
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-10-2017
Første udgivelsesår 2017
Originalsprog United States
Sideantal 156
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 156 pages
Mål 228 x 152 x 8
ISBN-13 / EAN-13 9781631579882