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  5. How to Price: A Guide to Pricing Techniques and Yield Management

How to Price: A Guide to Pricing Techniques and Yield Management

(Bog, Paperback / softback, Engelsk)
Forfatter: Oz (Wissenschaftszentrum Berlin fur Sozialforschung) Shy
How to Price: A Guide to Pricing Techniques and Yield Management
Forlag: Cambridge University Press

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Beskrivelse

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their research on pricing and revenue management. This book introduces a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Oz (Wissenschaftszentrum Berlin fur Sozialforschung) Shy
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-01-2008
Første udgivelsesår 2008
Illustrationer 95 Tables, unspecified
Originalsprog United Kingdom
Sideantal 448
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 448 pages, 95 Tables, unspecified
Mål 251 x 220 x 24
ISBN-13 / EAN-13 9780521715645