Humanoid Service Robots: Customer Expectations and Customer Responses
(Bog, Paperback / softback, Engelsk)
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783658344399
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Beskrivelse
Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. After service failures, customers are even more likely to forgive service robots than human employees.
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| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Forfatter | Moritz Merkle |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2021 |
| Udgivelsesdato | 28-06-2021 |
| Første udgivelsesår | 2021 |
| Serie | Neue Perspektiven der marktorientierten Unternehmensfuhrung |
| Illustrationer | 6 Illustrations, color; 23 Illustrations, black and white; XXII, 232 p. 29 illus., 6 illus. in color. |
| Originalsprog | Germany |
| Sideantal | 232 |
| Indbinding | Paperback / softback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 232 pages, 6 Illustrations, color; 23 Illustrations, black and white; XXII, 232 p. 29 illus., 6 illu |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783658344399 |