Humor in Advertising: Classic Perspectives and New Insights
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367722630
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Beskrivelse
This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 25-09-2023 |
| Første udgivelsesår | 2023 |
| Fagredaktør | Marc G. Weinberger, Charles S. Gulas, Charles R. Taylor |
| Originalsprog | United Kingdom |
| Sideantal | 238 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 238 pages |
| Mål | 246 x 175 x 17 |
| ISBN-13 / EAN-13 | 9780367722630 |