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Forventes på lager: 19-10-2025
mso-ansi-language: EN-US;">In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function.
| Forlag | Springer International Publishing AG |
| Forfatter | Vanitha Swaminathan |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 19-10-2025 |
| Første udgivelsesår | 2025 |
| Illustrationer | 47 Illustrations, color; 14 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 272 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 272 pages, 47 Illustrations, color; 14 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783031956294 |