Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World (Bog, Hardback, Engelsk)

Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World

(Bog, Hardback, Engelsk)
Forfatter: Vanitha Swaminathan

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mso-ansi-language: EN-US;">In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Vanitha Swaminathan
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 19-10-2025
Første udgivelsesår 2025
Illustrationer 47 Illustrations, color; 14 Illustrations, black and white
Originalsprog Switzerland
Sideantal 272
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 272 pages, 47 Illustrations, color; 14 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783031956294