Imagining Marketing: Art, Aesthetics and the Avant-Garde
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780415439688
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Beskrivelse
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 15-03-2007 |
| Første udgivelsesår | 2007 |
| Serie | Routledge Interpretive Marketing Research |
| Illustrationer | 2 Tables, black and white |
| Fagredaktør | Stephen Brown, Anthony Patterson |
| Originalsprog | United Kingdom |
| Sideantal | 320 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 320 pages, 2 Tables, black and white |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780415439688 |