Implementing CRM: From Technology to Knowledge (Bog, Hardback, Engelsk) af David (University of Warwick) Finnegan
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Implementing CRM: From Technology to Knowledge

(Bog, Hardback, Engelsk)
Forfattere: David (University of Warwick) Finnegan, Leslie P. (University of Oxford Willcocks
Implementing CRM: From Technology to Knowledge
Forlag: John Wiley & Sons Inc

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Beskrivelse

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere David (University of Warwick) Finnegan, Leslie P. (University of Oxford Willcocks
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 23-03-2007
Første udgivelsesår 2007
Serie John Wiley Series in Information Systems
Originalsprog United States
Sideantal 342
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 342 pages
Mål 234 x 151 x 24
ISBN-13 / EAN-13 9780470065266