Improving Sales and Marketing Collaboration: A Step-by-Step Guide (Bog, Paperback / softback, Engelsk)
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Improving Sales and Marketing Collaboration: A Step-by-Step Guide

(Bog, Paperback / softback, Engelsk)
Forfattere: Avinash Malshe, Wim Biemans
Forlag: Business Expert Press

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Beskrivelse

Discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solutions. The target audience is primarily sales and marketing managers in corporate settings and graduate business students.

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Alle detaljer

Forlag Business Expert Press
Forfattere Avinash Malshe, Wim Biemans
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-11-2014
Første udgivelsesår 2014
Originalsprog United States
Sideantal 120
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 120 pages
Mål 228 x 152 x 11
ISBN-13 / EAN-13 9781606498026