Inclusive Branding: The Why and How of a Holistic Approach to Brands (Bog, Paperback / softback, Engelsk) af Klaus Schmidt
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Inclusive Branding: The Why and How of a Holistic Approach to Brands

(Bog, Paperback / softback, Engelsk)
Forfattere: Klaus Schmidt, C. Ludlow
Inclusive Branding: The Why and How of a Holistic Approach to Brands
Forlag: Palgrave Macmillan

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Beskrivelse

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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Alle detaljer

Forlag Palgrave Macmillan
Forfattere Klaus Schmidt, C. Ludlow
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2002
Udgivelsesdato 01-01-2002
Første udgivelsesår 2002
Illustrationer XIV, 210 p.
Originalsprog United Kingdom
Sideantal 210
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 210 pages, XIV, 210 p.
Mål 216 x 140
ISBN-13 / EAN-13 9781349430154