Inclusive Place Branding: Critical Perspectives on Theory and Practice
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367877316
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Beskrivelse
Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-12-2019 |
| Første udgivelsesår | 2019 |
| Serie | Routledge Studies in Critical Marketing |
| Fagredaktør | Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou |
| Originalsprog | United Kingdom |
| Sideantal | 196 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 196 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780367877316 |