1. Forside
  2. Bøger
  3. Engelske bøger
  4. Bysamfund
  5. Sociologi: arbejde og arbejdskraft
  6. Serviceindustri og turisme
  7. Salg og marketing
  8. Kulturgeografi
  9. Inclusive Place Branding: Critical Perspectives on Theory and...

Inclusive Place Branding: Critical Perspectives on Theory and Practice

(Bog, Paperback / softback, Engelsk)
Inclusive Place Branding: Critical Perspectives on Theory and Practice
Forlag: Taylor & Francis Ltd

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Bysamfund Kulturgeografi Salg og marketing Serviceindustri og turisme Sociologi: arbejde og arbejdskraft
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-12-2019
Første udgivelsesår 2019
Serie Routledge Studies in Critical Marketing
Fagredaktør Mihalis (University of Leicester Karavatzis, Massimo (University of Leicester Giovanardi, Maria (University of Limerick Lichrou
Originalsprog United Kingdom
Sideantal 196
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 196 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367877316