Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032907185
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Beskrivelse
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 16-12-2024 |
| Første udgivelsesår | 2024 |
| Serie | Key Issues in Marketing Management |
| Fagredaktør | Lauren Gurrieri, Jenna Drenten, Crystal Abidin |
| Originalsprog | United Kingdom |
| Sideantal | 256 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 256 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032907185 |