Information Campaigns: Balancing Social Values and Social Change (Bog, Paperback / softback, Engelsk)
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Information Campaigns: Balancing Social Values and Social Change

(Bog, Paperback / softback, Engelsk)
Information Campaigns: Balancing Social Values and Social Change
Forlag: SAGE Publications Inc

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Beskrivelse

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains.

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Alle detaljer

Forlag SAGE Publications Inc
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-12-1989
Første udgivelsesår 1989
Serie SAGE Series in Communication Research
Fagredaktør Charles T. Salmon
Originalsprog United States
Sideantal 312
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 312 pages
Mål 215 x 139
ISBN-13 / EAN-13 9780803932197