Innovation and Internationalisation: Successful SMEs’ Ventures into China
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367375607
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Beskrivelse
This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Stuart (Melbourne Institute of Technology Orr, Jane (Deakin University Menzies, Connie (Deakin University Zheng, Sajeewa 'Pat' (Deakin University Maddumage |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 26-09-2019 |
| Første udgivelsesår | 2019 |
| Serie | Routledge Frontiers of Business Management |
| Illustrationer | 22 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 224 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 224 pages, 22 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black an |
| Mål | 155 x 234 x 22 |
| ISBN-13 / EAN-13 | 9780367375607 |